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YouTube to Show Olympics in Africa, Asia, Middle East (Update2)
Google Inc.’s YouTube, the most popular video-sharing Web site, will show daily coverage of the Olympic Games in India, Nigeria and 75 other countries where broadcasters haven’t bought exclusive rights to the programming.
The International Olympic Committee said today it will produce news segments and sports highlights. YouTube, owned by Mountain View, California-based Google, will block the content in areas where video-on-demand rights have been sold to others.
Google, which gets most of its sales from text ads next to online search results, is seeking ways to boost revenue from YouTube. The company is testing ads inserted into videos and still hasn’t found the “perfect'’ business model for the site, Chief Executive Officer Eric Schmidt said this month.
The Olympic video segments will begin Aug. 6 and will air throughout the games’ 17-day run.
Google fell $4.86 to $463 at 4 p.m. in Nasdaq Stock Market trading. The shares have dropped 33 percent this year.
– By Crayton Harrison
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