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G8 Climate Media Scorecard
More than one year after the first surge of climate concern in the media the issue has reached the G8 community. When International TV news addressed individual G8 countries in this context, more than half of the stories focused on the US.
However, over the course of the last 13 months climate issues have played a minor role in foreign news. Overall G8 countries — US, UK, German, French, Italian, Spanish, Swiss and Arabic Satellite TV news — devoted less than 2% of their reports to climate issues. Climate protection contributed most to the international media image of Germany, Canada, Japan and the US, while it played a minor role for Italy or France.
News on climate change was mostly negative for France, Japan and Russia. Germany also could not project its desired image as climate champion, as its solitary decision to phase out nuclear power was questioned by journalists, experts and politicians from other countries. On the other hand, the US profited from the small steps towards a more climate-friendly rhetoric.
Climate change has been embraced by German TV as one of the most important problems, which is especially evident from the outstandingly high share of climate reports in domestic news as well.
Germany in the frontline
When international TV reported about climate change, coverage focused on the US, but climate issues were more important for the international image of Germany, Canada or Japan.
International TV news 04/2007-05/2008: Salience of climate issues in international coverage
Basis: 26,779 news stories about G8 countries in foreign news reports in 30 international TV news shows
Atom exit did not convince international TV journalists
Italy and Japan were the only countries, which were not connected to critical news in connection with climate change. Protagonist were rated rather similar in news from Germany and from the US.
International TV news 04/2007-05/2008: Evaluation of protagonists with regard to climate issues
Basis: 188 news stories about climate issues referring to G8 countries in foreign news reports in 30 international TV news shows
Climate protection as a national pastime
Although climate change was less salient in national news, the pre-occupation of German TV with climate change was even more marked in domestic coverage, when compared to other Western countries.
International TV news 04/2007-05/2008: Salience of climate issues in domestic coverage
Basis: 79,640 news stories in domestic news reports in 15 international TV news shows
Popularity: 1% [?]
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One Response to “G8 Climate Media Scorecard”
Posted on 09 Jul 2008 at 5:00 pm by Cord;ey Coit
There has been little realism in the past 60 years about environmental damage such as HARRP SONAR Chemtrails and industrial wastes such as cyanide. mercury, cadmium anlead and other heavy metals not to mention Urainium tailings open pit mining, strip and mountain top mining. All of which kill hundreds of thousands yearly. No need to worry they are poor people living in remote communities and the companies doing it have responsibility to no governments only the sacred shareholders. The shareholders hold the key and they live in orgainc communities on Martha’s Vineyard, Humboldt County, Tuxedo Park, Lake Forest,Aspen where they can hide behind the gated, policed doors of privilage. They have appointed the poor to die horribly for them.
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