Media Tenor: Media Push For Clinton

New York, May 2, 2008: Media analysis reports support the conclusion that Senator Hillary Clinton succeeded in April in presenting herself as the generally more electable candidate compared with her opponent, Senator Barack Obama.

“Clinton was covered positively on those issues which were strong for Obama earlier this year but have now turned out to be a problem for him,” says Markus Rettich, Head of Political Analysis at Media Tenor International.

Current research, including that on yesterday’s evening news, shows that after weeks of similar negative or positive trends, Clinton took the advantage from a decrease in criticism of her in network coverage, while Obama clearly suffered from the second “Wright incident.”

Obama is under media scrutiny. “It’s not an unusual fate for a frontrunner,” Rettich notes based on previous research inside and outside the U.S. “But this time, it might cause a severe problem for him,” he says.

As Obama’s views on society became the top issue this week, he was unsuccessful in countering concerns about his platform. “That has led to a situation where Obama is losing media support on some of those issues that made him attractive to voters in the primary season,” Rettich said.

Positive statements about Obama’s voter potential have decreased and criticism of his general political goals has sharply increased. But does that mean the party is over?

“Not at all,” says Rettich.

Day by day analysis indicates ups and downs not only in media coverage but in public opinion as well. Public opinion is volatile and media coverage tends to be sensational and have an impact on it.

“Bosnian bullets yesterday, the Wright incident today - these examples show that all three major candidates have not yet successfully build up a solid image that could help them survive media image crises,” Rettich says.

It’s the same situation for the likely Republican nominee John McCain. His call for content has not led to a positive echo on his actual policy platform on either economic issues or in foreign policy.

“Currently the news media are not presenting any of the leading candidates as a convincing leader,” says Rettich, “but that might change – in any possible direction.”

Media push for Clinton

An analysis of this week’s and last week’s coverage shows that data indicate a clear media push for Clinton. One out of five statements was positive. Both her opponent Barack Obama and the likely Republican nominee John McCain were rated negatively.

Newsweek, Time, ABC, NBC, CBS and Fox News coverage, 4/21 – 5/1/2008: tone of candidate coverage

Basis: all statements on McCain, Obama and Clinton in Newsweek, Time, ABC, CBS, NBC and FOX evening news programs 4/21– 5/1/2008

Obama under scrutiny

Barack Obama was under extensive media scrutiny again. The Senator was mentioned in almost one fourth of all news reports in the six analyzed news media this week. Media interest in Hillary Clinton and John McCain clearly fell behind.

Newsweek, Time, ABC, NBC, CBS and Fox News coverage, 2/11 – 5/1/2008: volume of coverage

Basis: a total of 17,065 stories on ABC, CBS and NBC evening news programs 2/11 – 5/1/2008

Newsweek criticizes McCain’s platform

Newsweek questioned McCain’s foreign policy platform this week, while other media rarely covered McCain; the tone of coverage was quite negative. One out of five statements on McCain was critical.

Candidate coverage, 2/11 – 5/1/2008: tone of McCain coverage by weeks

Basis: all statements by or on McCain in Newsweek, Time, ABC, CBS, NBC and Fox evening news programs 2/11 – 5/1/2008

To read the full Media Tenor election report in PDF format click here.

For the third time, International Media analysis company Media Tenor is offering a detailed analysis of the U.S. presidential campaign. TV news coverage of the leading Presidential contenders is scrutinized at a detailed level. “The methodology was developed 15 years ago and has been successfully used not only to analyze the 2000 and 2004 U.S. Presidential campaigns, but also for International politics as well,” Schatz explains. Media Tenor’s Presidential Campaign Watch focuses not only on Candidate standings, but also on topics and sources, while adding on an international perspective. Results of Media Tenor studies will be regularly published on MediaChannel.org.

For further information visit: MediaTenor.com

Popularity: 2% [?]

This anaylisis, with all its graphs and charts, is biased. Obama is just beginning to get “a taste” of the treatment media has pummeled Hillary with, for 20 years. There is no more positive treatment of Hillary. This is
Media Channel BS. There is “greater” vetting of Obama, finally. His so-called “lead,” his “Saintly” and “Clean politician” image, his “above it all,” facade, have all been shaped by media, and now, a bit of the facade has fallen off, not because of Hillary’s so-called dirty work, but because of actions beyond Obama’s, Hillary’s or media’s control; such as Jeremiah Wright, and Rezko, which hasn’t even been touched yet, by media.

Good Choice
Listen regardless which one of our presidential morons wins this term, there will be a guarantee impeachment, blame will go to the president voted in office. As any intelligent person can see the best candidate has not come forward yet. Hilary had her term already. She and her husband evaded a bank fraud case and became presidents of the USA. Bill Clinton would moisten his cigars in Monica Lewinsky’s privets.
“I DID NOT HAVE SEX” as per Bill’s public speech notionally. Now you’re contemplating Hilary as an option for president. She’s a flip flopping back stabbing crook that screwed her local banks for millions and got away with it, Hillary was the lawyer of record. This country is not in need of another crook? Just vote for Hillary and watch her swallow her indictments to come for the cause of the Great Depression of 2009. They got away with Bank Fraud, Perjury, and Tax evasion and now let’s vote them for another term? Well now I have seen the best Woe-men’s America has to offer for a Presidential candidate.

DEBATE! DEBATE!! DEBATE!!!

It’s time for everyone to face the truth. Barack Obama has no real chance of winning the national election in November at this time. His crushing defeat in Pennsylvania makes that fact crystal clear. His best, and only real chance of winning in November is on a ticket with Hillary Clinton as her VP.

Hillary Clinton seemed almost somber at her Pennsylvania victory speech. As if part of her was hoping Obama could have proved he had some chance of winning against the republican attack machine, and their unlimited money, and resources.

But it is absolutely essential that the democrats take back the Whitehouse in November. America, and the American people are in a very desperate condition now. And the whole World has been doing all that they can to help keep us propped up.

Hillary Clinton say’s that the heat, and decisions in the Whitehouse are much tougher than the ones on the campaign trail. But I think Mr. Obama faces a test of whether he has what it takes to be a commander and chief by facing the difficult facts, and the truth before him. And by doing what is best for the American people by dropping out of the race, and offering his whole hearted assistance to Hillary Clinton to help her take back the Whitehouse for the American people, and the World.

Mr. Obama is a great speaker. And I am confident he can explain to the American people the need, and wisdom of such a personal sacrifice for them. It should be clear to everyone by now that Hillary Clinton is fighting her heart out for the American people. She has known for a long time that Mr. Obama can not win this November. You have to remember that the Clinton’s have won the Whitehouse twice before. They know what it takes.

If Mr. Obama fails his test of commander and chief we can only hope that Hillary Clinton can continue her heroic fight for the American people. And that she prevails. She will need all the continual support and help we can give her. She may fight like a superhuman. But she is only human.

Sen. Hillary Clinton: “You know, more people have now voted for me than have voted for my opponent. In fact, I now have more votes than anybody has ever had in a primary contest for a nomination. And it’s also clear that we’ve got nine more important contests to go.”

Sincerely

Jacksmith… Working Class :-)