The Advertisers' Mind

Page One: Fighting Ad Overload
Page Two: The Advertisers' Mind
Page Three: Pointed Parody
Interview Transcripts

MediaChannel: What are advertisers themselves supposed to do when, if they lessen their intensity, they're bound to lose their place in the market?

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Ralph Nader:
We need a study in this country showing a lot of this commercial advertising will backfire if they don't back off and show a sense of proportionality, instead of trying to put a logo on everything that moves and doesn't move in the U.S.A.
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Arianna Huffington:
We are not talking about all products; we are talking particularly about products that threaten our children's health and grown-ups' health. But lets focus on children for a minute. ... Not only do we allow cigarette advertising at the moment, we are subsidizing it in many ways with tax credits.
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Mark Crispin Miller:
They're trying to increase market share, they're trying to raise their stock prices — that's the nature of the beast, right? The question is how far off they'd be allowed to go in doing that. How much of our space should they be allowed to take up in doing that? How much of the public interest should they negate in doing that?
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Don Hazen:
It's too bad that there isn't a role for government to reduce the extent of commercialism. When you see it in European countries and Scandinavian countries, there are clearly laws written to isolate them.
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Next: Why lampoon commercials?