Its all over but the branding. In the best 90s fashion, commentators on both sides of the police barricades have already settled on a mediagenic, copyright-friendly catchphrase for the recent WTO protests ("The Battle in Seattle"). Merchandising is underway, and memorabilia is on offer: The online auction house eBay recently listed the domain name "www.TheBattleInSeattle.com" for sale ("Great new domain name and/or business name for any Seattle-based activity, sport, or heck, maybe you just like the sound of it and want it for your personal e-mail address..."). Earlier, the site offered then pulled a listing for a "tear gas fun pack," which included a spent CS gas canister, tear gas shells, exploded concussion grenades, a handful of rubber bullets, and a busted billy club which the seller speculated may have been broken "over some poor protesters head."
As Media Channel correspondent Brian Dentz reports, the "poor protesters" were less able to laugh off the nightstick justice of Seattle's finestor the official spin given the protests by mainstream media. Writes Dentz, "With the large number of video cameras on the ground, both network TV crews
and digital video independents, it was clear the conflict was an air war, a
war of public perception...Most local media, including the
CBS affiliate, Channel 7, marginalized the protesters as 'rioters' and
'hooligans.' Describing the scene in downtown Seattle as 'block
after block of boarded-up shops,' one reporter lamented, 'It's really sad for shoppers.' "
The question hanging in the teargas-misted Seattle air is: Where now? What lessons, if any, should the corporate newsmedia, its critics, and alternative or underground journalists draw about mainstream coverage and alternative media in the wake of the WTO protests? In search of answers, the Media Channel compiled the following links to post-WTO coverage and commentary.