A Different Kind Of Media?

In honor of International Women's Day, March 8, UNESCO and the International Federation of Journalists are asking media outlets to put women in charge of the news for a week. Last year over 1,000 media outlets agreed to turn editorial control over to women for a day. This initiative recognizes that women need to have leadership positions in order to create a media that is truly free and democratic, that giving women equal power in media affects women (and men and children as well) in society in general. As the UNESCO mission states: "The free flow of independent and pluralistic information can only exist when all talented journalists have an equal chance of becoming editors and media executives."

As women worldwide fight for that equal chance in the newsroom or boardroom, others are building their own media to make their voices heard. Critical questions are being raised: Will women's equal participation change the nature of journalism? Is women's news fundamentally different from men's? Are "women's pages" a pink news ghetto or a needed remedy for historic neglect? Does mainstream women's media have to be apolitical and marketing-driven? MediaChannel affiliates present perspectives and discussions. Please share your thoughts in The Forum.

Part I: Women At The Table: What happens when women breach the bastion?

Part II: A Newsroom Of Her Own: What kind of media do women make for women?

— Elinor Nauen (enauen@aol.com) and Aliza Dichter (liza@mediachannel.org), editors.


Part I: Women At The Table
Women In Charge For A Week
"Without the active participation of women and the incorporation of women's perspective at all levels of decision-making, the goals of equality, development and peace cannot be achieved," states a UNESCO initiative that suggests putting women in charge at their media outlets for a week. It's a start, but long-term changes should be the goal. From UNESCO.
Media Equity?
Though women make up more than half the world's population, men routinely decide what news they should hear and read. What is the impact on all of us when the news is constantly reported from a male point of view? Keep in mind that media leaders are not just leaders in that industry, but have the power to shape society's attitudes. This report examines the obstacles and challenges women continue to face and touches on how they might change media in the future. From International Women's Media Foundation, February 21 2001 More about: Africa, Europe, Latin America & Caribbean, North America, Asia and the Pacific, South America, Diversity, Labor, News Coverage
Ad-Land Is Lad-Land
The advertising industry may have a reputation for radical thinking and challenging orthodoxy, but it doesn't seem to be too keen on thinking out of the box on gender issues, writes Jamie Doward, who points out the limitations on creativity due to the fact that the British ad business is overwhelmingly male. From Guardian Unlimited, November 19 2000 More about: United Kingdom, Europe, Advertising/Commerce, Business, Diversity, Labor
Still Pioneers
While the number of women journalists has risen enormously over the past 50 years, said Bettina Peters in a speech to the International Federation of Journalists, they still struggle daily to succeed against stereotypes, conflicting family and career demands, lack of support and more. An IFJ/UNESCO questionnaire should provide a clearer portrait of women in media, asking such questions as: "Has the number of women in decision-making positions in your organization increased in the last ten years?" And, "does a law guaranteeing equal pay for equal work exist in your country?" Results will be presented in June at a conference in support of gender equality. From International Federation of Journalists
Women At War
Susan Njania-Matetafuka writes on the dangers and difficulties of covering conflict in Rwanda and Angola, where misconceptions, such as only whites (and men) can be foreign correspondents, or black journalists must be partisans or spies, are rampant. From World Assoc. for Christian Comm., September 9 1998 More about: Angola, Rwanda, Africa, Central Africa, Southern Africa, Diversity, Freedom of Expression, Labor, News Coverage
Mentoring 101
Reporter Bonnie Pfister told a bunch of Texas managing editors that diversifying the newsroom was part of their jobs. She also instructed them on how to go about mentoring women in a nonsexist way. She writes: "Look for talent in those staffers that don't go around singing their own praises. Teach them, correct them, tear their work apart when it needs it. Challenge those writers to do better, and keep your eye on their development, so that they won't be an afterthought the next time a big, complex story explodes or a plum political or investigative slot needs to be filled." From Women's Enews
Part II: A Newsroom Of Her Own
What To Know About Women's Media
In this stinging 1991 essay, Dr. Donna Allen describes the eight elements that characterize women-owned and -run media. For one, news means conflict and violence to men, while to women it's more informational and cooperative. She also discusses why and when women's news is ignored by the mass media. From Women's Institute for Freedom of the Press, May 1 1991 More about: Africa, Europe, Latin America & Caribbean, North America, Asia and the Pacific, South America, Cultural Impacts, Diversity, Labor, Politics
Women's Pages: Godsend Or Ghetto?
Four participants from Africa, India, the Philippines and the United States ask if special "women's sections" relegate women's issues to a "pink-collar prison" or provide extra space for empowerment and information. They suggest that these pages may help women cope with trying to live up to the challenging and near-universal responsibilities of career and family. From World Assoc. for Christian Comm., September 9 1998 More about: India, Philippines, United States, Africa, North America, Asia and the Pacific, Audience, Cultural Impacts, Diversity, Magazines, Newspapers
Is Gendered Space Sexist?
Last International Women's Day, Guardian women's editor Libby Brooks and her deputy Raekha Prassad held an online discussion with readers, explaining why a man couldn't do their job and defending the existence of the women's section in their paper against charges that it marginalizes women — and men as well. From Guardian Unlimited, June 7 2000 More about: United Kingdom, Europe, Audience, Cultural Impacts, Diversity, Newspapers
Women Talking
If women are going to change media, the examples of iVillage, Women.com, Cybergrrl and Oxygen may seem discouraging, as they seem to be more Mademoiselle than Ms. magazine, focusing as they do on entertainment, horoscopes, sex tips, celebrities, parenting advice and, of course, shopping. But don't underestimate the online communities that are run by — and the ideas of — women. Every point of view is being expressed on the Web, and who knows where that will lead? From Salon.com, August 25 2000 More about: United States, North America, Advertising/Commerce, Audience, Business, Cultural Impacts, Diversity, Technology, Multimedia/Internet
Cyberfeminism
Historically, the presence of women is said to have disrupted public spaces, notes Linda Carroli. Have women subsequently found in cyberspace a virtual "room of their own" — one denied them in the physical realm? From M/C Reviews, July 26 2000 More about: Australia, Asia and the Pacific, Cultural Impacts, Diversity, Multimedia/Internet
For Shoppers, By Shoppers
Oxygen, the multimillion-dollar U.S. media empire launched with much fanfare as "by women, for women," turned out to be full of stereotypes and counterfeit feminism, says Jane Rosenzweig. Should women be worried about this or simply insulted? Neither, she says, Oxygen's preoccupation with commerce makes other concerns beside the point. From The American Prospect, April 10 2000 More about: United States, North America, Advertising/Commerce, Cultural Impacts, Diversity, Multimedia/Internet, Television
Are Women's Rights Un-Islamic?
Write about unequal divorce laws, sex and domestic violence in Iran at your own risk. Reformist editor Shahla Sherkat of Iran's Zanan magazine, which is credited with helping to elect moderate President Mohammad Khatami, faces a prison term and an astronomical fine. While the charge was for attending a conference in Berlin, the underlying cause is her tireless 10 years covering women's rights. From Women's Enews
Feminist Publishing In South Africa
Volunteer labor, non-hierarchical collective editing, constructive criticism, encouraging individual growth and commitment to the political project of challenging unequal gender relations were all part of making it possible for Agenda, the only collectively produced feminist journal in South Africa, to survive for over a decade. From Agenda, More about: South Africa, Africa, Southern Africa, Activism, Business, Politics, Magazines
Women's Words Silenced
Sadly, even before the state or community censors them, women censor themselves, finds a series of workshops in India with 100 female writers. Most of the women mentioned that their families play a part in their writing. Fear of their disapproval, as well as of loss of reputation, acceptability and audience, are powerful means of censoring thoughts and ideas. From World Assoc. for Christian Comm., August 1 2000 More about: India, Asia and the Pacific, South Asia, Cultural Impacts, Diversity, Freedom of Expression

TOP OF PAGE

recommend this page!  

AS THE MEDIA WATCH THE WORLD, WE WATCH THE MEDIA.

RESOURCES

Report: Who Makes The News?
-The Global Media Monitoring Project 2000

Report: Progress or No Room at the Top?
-The Role of Women in Telecom, Media and E-Companies

Women's media links

Women's History Month links

International Directory of Women's Media

Women working with media for development and democracy

African women journalists' resources

Women's handbook for media leadership

WOMEN'S MEDIA GROUPS
MediaChannel Affiliates

African Women's Media Center
Women ALAI
Agenda
AMARC Women's Network
Awakened Woman Publications
Centre for Women's Research
Communications Workers' Women's Committee
Comunicacion e Informacion de la Mujer
DevMedia
Different Voices Network: Women's Radio Group
HIVOS, Gender policy
Il Paese delle Donne
IFJ Women's Rights Program
PEN Women Writers' Committee
International Women's Media Foundation
Isis Internacional
Isis International Manila
Mothers' Union
National Lesbian & Gay Journalists Association
Population Media Center, Inc.
Said It: feminist news, culture
UNESCO, Women's Program
Women's Enews
Women's Feature Service
Women's Institute for Freedom of the Press
WomensRadio
WOW - Women On Work
WACC Women's Programme
Zimbabwe Women's Resource Centre...

DECLARATIONS
Women's media rights:

Beijing
Capetown
Kingston
Lima
Toronto

MORE ARTICLES

"the industry women on the side" Sexism in Hollywood

"Towards Affirmative Action: Issues of Race and Gender in (South African) Media Organisations"

International panel finds women are still not equals in the news room.

Women covering war