HOME February 29, 2000
    Presidential contender or performance artist?
Robert Atkins interrogates the man who would be Prez.

Doomed To Repeat It: Presidential candidate Lowell Darling relives the past at Mt. Mercy College in Cedar Rapids, Iowa. In fall, 1999, Darling recreated a John F. Kennedy photo-op staged on the same spot in fall, 1959. Photo: David Van Allen.

In anticipation of the Iowa caucuses next February, artist-candidate Lowell Darling has thrown his hat near the ring.

But it’s no ordinary hat--or ring. Darling’s bowler is filled with cement and bolted to the floor of the Legion Arts Gallery in Cedar Rapids, Iowa, alongside a ring fashioned from copies of CFR-11, the Byzantine federal election code. Darling’s message? "After reading CFR-11 I know that my second grade teacher was wrong," Darling observed. "Not everyone can be president." Darling is so much the populist, though, that he has placed a photocopy machine in the gallery so that any visitor can file his or her candidacy on the spot.

Darling, an Illinois native who grew up across the Mississippi River from Davenport, Iowa, is no political neophyte. In California’s 1978 gubernatorial race, he garnered 2% of the vote against incumbent Jerry Brown. Moreover, he elicited Brown’s endorsement after promising, if elected, to hire Brown to govern the state for him. Darling’s campaign included what he called an "urban acupuncture" treatment, performed near Needles, California to "lace up" the San Andreas Fault. As well, he embarked on a statewide tour in a 1956 pink-and-black Plymouth whose signature was its soft-sculpture lips (for kissing babies) and hands (to avoid swollen hands from handshaking). Darling was the subject of a blizzard of media coverage, from articles in Time and People to 145 TV segments, including shows like "Entertainment Tonight."

Darling is hardly the first artist to run for office. Nor was Ronald Reagan. (Never forget that Hollywood dotes on the term "artist.") In California, Reagan was preceded by B-movie actor/Senator George Murphy and followed by chanteur/Congressman Sonny Bono. (Notice a Republican preference for second-stringers?) In 1998, the New York Green Party (unsuccessfully) ran Al Lewis (Grandpa Munster of "Munsters" sitcom fame) for Governor. Who’s up next? Reuters recently reported that actor/bodybuilder Arnold Schwarzenegger is mulling a possible California gubernatorial race in 2002. When queried about widespread stories of drug use he replied, "I inhaled, exhaled everything." And "Bulworth" creator Warren Beatty may not be the only actor running for the presidency next year; Cybill Shepherd has also said that she’s considering a candidacy on an abortion-rights platform.

Washington has always been a favorite subject for purveyors of pop culture. Until recently, filmmakers performed ideological cleansing on their product in order to avoid alienating potential audiences. Recent efforts about media-obsessed candidates, such as Robert Altman’s HBO series "Tanner" and Tim Robbins’s "Bob Roberts" have been distinctly unsanitized. But now that post-Monica politics-as-self-parody has obviated the possibility of satire, what’s a commercial artist to do? Last April, Robbins told The Nation that "Bob Roberts is thinking about running for President right now. Being that he’s paralyzed from the waist down, he’s kind of the perfect candidate. The slogan would be, 'No sex, just business.'" Please don’t even contemplate that sequel, Tim.

Fortunately, Lowell Darling inhabits the world of the artistic imagination, instead of Hollywood. Although poets and intellectuals frequently hold office in Latin America and Eastern Europe, the U.S. seems safe from such subversion. Darling’s merry-prankster comrades-in-arms include visual and performance artists, musicians, and comedians. Best known is the late Smothers Brothers’ TV comic Pat Paulsen, who, in his fifth presidential campaign, received 921 votes in the 1996 New Hampshire primary. Punk-rocker Jello Biafra of the Dead Kennedys garnered 3.5% of the vote in a San Francisco mayoralty race; his campaign platform included banning cars from the city, making police run for re-election in the neighborhoods they patrolled, and requiring that the corporate denizens of the city’s financial district wear clown suits during business hours. Other artists who’ve run media-driven campaigns include Alan Abel, prankster-author-filmmaker-composer and 1983 New York gubernatorial candidate; artist Suzanna Daikin, who competed in the 1992 presidential sweepstakes; and Mr. Peanut, a.k.a. Vincent Trasov, an elaborately costumed performance artist and 1974 Vancouver mayoral wannabe who looked as if he had stepped off a Planters’ label.

So, is Darling in or out? If he’s in, what’s his platform? And what does this mean to the rest of us who may be harboring presidential dreams? To find out, Robert Atkins tracked down Darling for an exclusive e-mail interview.

Lowell Darling: After my gubernatorial race in 1978, it became clear to me that America should be turned into a theme park for the rest of the world. Today, entertainment is our number one export and politics is our favorite form of entertainment. When I first offered these ideas, they were misunderstood. Now, my presidential platform makes perfect sense, especially in light of the success of "The Truman Show."

Robert Atkins: Isn’t all this---the theme-parking of our public spaces, the McLuhanization of politics---old news?

LD: I would make exactly the same suggestion I made in 1980 in my gubernatorial memoir, "One Hand Shaking." I suggested that if elected president I would wear a video camera that would record everything I said, saw, and heard. We must create the Presidential Television Network. PTN is the answer to all our presidential problems-issues of morality, accountability, and especially the budget. Imagine if we’d been able to market the last six years as seen from Bill Clinton’s eyes: He looks at his wristwatch (brand showing), he looks down at his running shoes (brand name), etc. We all know he jogs with Tom Hanks and we want to know if Tom Hanks really has a fat neck.

RA: So you’re running. How will you get around the complicated financial regulations?

LD: I’m thinking about not running for president. This is one of the most difficult and painful decisions I’ve ever made. I spoke to a fellow at the Federal Elections Commission, and he told me that he didn’t think that my fundraising strategy is legal.

RA: What strategy is that?

LD: Fired with ambition, I wrote in Iowa’s Prairie Progressive that if I run for the Presidency, I would return my contributor’s donations, together with half of my matching federal funds. But the federal code doesn’t appear to allow such tactics.

RA: What will you do?

LD: Well, it’s a problem, but the presidency is about anxiety. You know, I was the one who gave Jerry Brown his 800 number fundraising idea, although it was originally intended as part of a TV talk show about social issues. I’ve actually done a lot for Jerry, but he’s on his own now. The bottom line is: I’m no longer looking for tax-deductible contributions.

RA: What will your next move be?

LD: I always enjoy not knowing what’s next. Of course, I’m waiting to see what happens in Iowa. As with all my work, I set up a situation and watch the fireworks explode. I’ll be showing at Frumkin-Duval Gallery in Los Angeles, August 14-17, 2000---the week the Democrats have their convention. And I have a show planned for Inauguration night in 2001 at the Sonoma Museum of Visual Art, a small museum in Santa Rosa, California. Maybe I’m not running for president, but simply campaigning about the presidency.

RA: Can you explain your rationale for being an artist-candidate?

LD: Conceptual art or whatever you want to call it is like alchemy. One of my kids recently asked why I wanted to run and I said that ideas become the ingredients that you need to create something out of nothing. I also used to say that to understand a problem, one had to become part of it. With a presidential run, there’s the danger of being consumed by the problem. When I ran for governor, I created a political portrait in reality. This time, I feel more like the paint than the painter. If America wants to be the artist that creates its President, we have to regain control of the materials. I’m running the art supply store and I’m waiting for people to come in and commission themselves to create a piece.

- Robert Atkins Media Channel Arts Editor and a Research Fellow at Carnegie Mellon's STUDIO for Creative Inquiry.

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"Today, entertainment is our number one export and politics is our favorite form of entertainment. When I first offered these ideas, they were misunderstood. Now, my presidential platform makes perfect sense," says Darling.